Publications

Sports Marketing Surveys compiles a wide range of reports based on its own research.  Some examples include those mentioned below, but please contact us for further details:        

The World Sponsorship Monitor (TWSM)
– An interactive tool monitoring all major sponsorship deals around the world.
(click on logo at side)
(TWSM online subscribers click here to log in)


The UK Sponsorship Market 2004: an insight
This report provides an insight into attitudes to sponsorship. An essential reading for sponsors, right holders, agencies, consultancies and those currently involved or interested in the sponsorship market.

SLAM - Sports, Leisure & Activity Monitor - Individual reports on sports in the UK providing date on - participation, interest, images, sponsorship, media coverage, infrastructure and hospitality. The sports include - Cricket, Football, Golf, Horse Racing, Rugby (League & Union), Sailing and Tennis. Reports are from £250 + VAT.

Download SLAM brochure.

Download SLAM order form.

European Sports Fans – The research is focused on participation and TV viewing of over 25 sports.  It covers UK, France, Germany, Italy and Spain.

Profile of the European Golfer – This biannual survey offers an overview and introduction to the European golf marketplace.  It provides details on the golfing populations, courses and equipment in the UK, France, Germany and Sweden.

Motorsport Fans – Conducted amongst motorsport fans around the world, this study looks at six different disciplines: Formula One, World Rally, IRL, Moto GP, CART and NASCAR.


Racetrack – This study is available as a standard report but also allows clients to add their own questions.  It is conducted annually and focuses on the Formula One fan and their knowledge and attitude towards the sport, its sponsors and the teams.

For further examples of off-the-shelf reports please go to Sports Goods.